Recap: We learned in our previous posts that Maelle had hired some social media companies to help it find 1,000 MLM bots before launch in October. Their big plan was to start a Facebook “passion” page about makeup etc. to attract women. They posted about cult makeup brands like Kylie Cosmetics, MAC, NYX etc, and in the “About” page, they said ” All Thing Gorgeous is here to inspire you to look good, feel good, and do good!” .
There are now over 120,000 makeup fans, who have liked this page……
and there is no mention ANYWHERE of the page being for Maelle.
Here’s the real story of All Things Gorgeous from the social media co. Brand Excelerator:
And here’s some of the Facebook Page rules we think this page might break:
Collection of Data
“All Things Gorgeous” is being used to look for leads for MLM Bots for Maelle.
No deceptive claims or content
Fans who like the page have no idea it’s actually so Maelle can recruit more bots.
UPDATE: These words have now been added to the All Things Gorgeous page:”All things Gorgeous is a passio page sponsored by Maelle – a beauty company like no other etc”. Still no mention it’s an MLM. Still no mention they are using the page to recruit.