The UK organisation that helps “Work from Home” #MLM schemes target UK university students

It’s called the DSA, or “Direct Sales Association”.  It’s members include Forever Living, Herbalife, etc. etc.   It also lobbies the UK government.  We  first mentioned the DSA here

and here.

So the reason we’re telling you about it (again) is because YOU MUST KNOW ABOUT THIS. Their strategy, since 2012, is to target students at colleges and universities and encourage them to join MLMs.    See below:

1

Here is the DSA 2012 AGM booklet we got this information from. This is no longer available on the DSA website.

And then in 2013:

2

2013 DSA AGM booklet. This has also been removed from the DSA website.

3

So let’s recap, for those of you with bad eyesight or who can’t be arsed reading screenshots:

In 2012:

  • The DSA (made up of Forever Living, Herbalife, etc) decided to become BFFs with universities in the UK.
  • They were hoping to get invited to job fairs and make presentations to students about how amazeballs Forever Living etc are.  Rather than, say, a real job.

in 2013:

  • Continued “outreach” to universities.  BRING US YOUR YOUNG AND CLUELESS, YEARING TO MAKE MONEY.
  • Result: 25% increase in under -25s joining MLMs.

 

What the actual FUCK.

The younger the people are who get into “network marketing”, especially full time, the harder it is for them to leave and join the actual world of work and business. It’s not only the potential money they lose; it’s also the years they could be building real careers, or true businesses.     Being a “vice president” for, say, Ariix means exactly zip in the real world.   It’s one of the reasons it’s so hard for full-on multi-level marketing people to get out of MLM.  “Black Status Younique Presenter” is not going to get you a management-level job in a proper company.

Get the word out.  If you are a student, or know students, warn them. And if you see these companies at a university job fair, let us know so we can call it out.

 

 

 

 

 

 

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READ THIS: Most Direct Sellers are women. We have the proof.

 

Assuming we can rely on Direct Sales’ Associations own data, that is.

 

united kingdom

 

We couldn’t find any stats on the UK DSA webpage but happily the EU DSA has them.

linky here

77% are women

UK

 

USA

 

USA DSA stats

US DSA

77.4% are women

USA

 

Australia

 

Australia DSA

 

75% are women

Australia

 

Canada

 

Canada DSA

 

91% are women

Canada

 

New Zealand

 

New Zealand DSA

 

69% are women

NewZealand

 

Still believe this isn’t a feminist issue?

Note: our campaign is against MLMs, NOT single-level direct sales companies.  However, most DSAs are made up of MLMs, hence our focus on their statistics.

We need a real, unbiased study that asks the tough questions: how much money do these female sellers, on average (don’t even start, top of the pyramid Shill Bots, we know you make money off your downlines)…. actually make in MLM, after expenses, success day tickets, etc?  No one really knows.  This is a huge number of women being potentially exploited.

 

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We share a report from the Dark Ages of Direct Selling, 2004, before online shopping really took off. So why is this report still featured on DSA websites? And why were so few women surveyed? And just generally why?

 

Read this: International 2004 study on “direct sales”

link on NZ DSA

 

Nothing makes your industry look more legit than having academics study it.  It’s easy enough to do if your industry is willing to support them.

 

Academics

 

A couple of things.

The sample is very small, and doesn’t have enough women in it

 

 

Study:

Researchmethodology

You might be thinking: so what?  So what if there’s nearly the same number of men as women?   Well, we think it matters because most “direct sellers” are women and arguably so are most buyers.

Interestingly, the World DSA does not do a gender breakdown of sellers.  However, NZ, Australia, UK, and USA show similar breakdowns of women vs men – women are the majority of “direct sellers’, which means they are the majority in MLMs.  Feminist issue, y’all.

link to EU DSA info here

 

The internet has changed everything.

 

 

Take a look at the link and the screenshot below.  It’s from a report from the Direct Sales Association of NZ.

Code reports

2015complaintsdetail

We think the 2 complaints are very interesting and telling.   Telling, because they show how the internet has completely changed the game where MLM is concerned.   Read about Bots fighting over territory,  then click this, scroll down, and read about women trying to flog their unsold MLM shite online

We are not convinced there is an actual market for MLM products.  Don’t get us wrong, it’s pretty clear that MLMs rely less on actual sales to real customers than they do to forcing their recruits to buy to stay “active”…etc…but the ‘net makes it even harder for the odd ethical Bot to make a sale.   Why?  Other bots offloading stock at discount prices, and the sheer amount of competition from companies selling online.  Why buy an overpriced MLM lippy when you can buy it cheap on Amazon Prime?  And it’ll be delivered tomorrow?

Whatever sales model the MLM industry had, our guess is the internet has fucked it up big time.

The flipside of that is – the internet makes it really easy to reach potential victims and sell them on the dream of owning their own ‘business’ and ‘working around the kids’ and ‘yeah woman power etc’.   Ironic, no?  Which is why we keep demanding that government require MLM companies to tell the truth about how much $$ women can earn.

 

Where is the real data about MLMs?

 

 

We need real data about MLMs.  Not industry-sponsored, biased studies.  Where is it?

 

 

 

A note on the definition of “direct sales”.  Technically, direct sales includes door-to-door selling, Multi-level marketing schemes, and “party plans”.  In most cases in 2016, MLM companies make up the vast majority of ‘direct sales’ companies.  Maybe they should call it ‘direct recruiting’ instead?

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We help the DSA with the wording of their documents. You’re welcome.

 

For those who don’t know, the DSA (Direct Sales Association) is the industry “face” of MLM in the UK.  The UK DSA website is here.  There are similar organisations in Australia, the EU, NZ, Canada and the US.   The DSA has some uber honest members like Forever Living, Vemma (pretty scammy) and Herbalife (this rich guy thinks Herbalife is a pyramid scheme). So, like, the DSA is a totally a reliable source of info, right?   They do things like lobby the government for MLMs   ‘direct sellers’ and fight legislation.   If you want more info, you can read their AGM report here:  DSA – 2013 AGM Booklet

We’re going to go more in-depth on the DSAs, but for now, we’re just going to take a look at a phrase we saw over and over again on DSA reports in the UK, EU, USA, etc.  Example here on the bottom of the page: 2012_stat_general_presentation27062013_xls

The phrase, in ittle bittle teeny weeny writing you basically have to read with a magnifying glass, is this:

 

 

dsadetail2

 

 

Here it is again, in big font so everyone can read it:

(5) Direct sellers are career-minded entrepeneurs building their own business…or part-time entrepeneurs earning extra income.  Of this diverse group, many were customers of the products/services prior to becoming a company representative.  As Direct Sellers, all enjoy significant discounts and in fact, some choose to only enjoy and use the discounted products and decide not to sell at all.

HA! HA HA HA!

Okay, so, we thought we’d help the DSAs out a bit by adding some wording to the phrase to more accurately reflect what we’ve learned here at TV.     Here it is, the new, updated weasel word phrase.

updatedMLmphrase

More to come on the DSA.

Luv ya huns! xx