It’s called the DSA, or “Direct Sales Association”. It’s members include Forever Living, Herbalife, etc. etc. It also lobbies the UK government. We first mentioned the DSA here
So the reason we’re telling you about it (again) is because YOU MUST KNOW ABOUT THIS. Their strategy, since 2012, is to target students at colleges and universities and encourage them to join MLMs. See below:
And then in 2013:
So let’s recap, for those of you with bad eyesight or who can’t be arsed reading screenshots:
- The DSA (made up of Forever Living, Herbalife, etc) decided to become BFFs with universities in the UK.
- They were hoping to get invited to job fairs and make presentations to students about how amazeballs Forever Living etc are. Rather than, say, a real job.
- Continued “outreach” to universities. BRING US YOUR YOUNG AND CLUELESS, YEARING TO MAKE MONEY.
- Result: 25% increase in under -25s joining MLMs.
What the actual FUCK.
The younger the people are who get into “network marketing”, especially full time, the harder it is for them to leave and join the actual world of work and business. It’s not only the potential money they lose; it’s also the years they could be building real careers, or true businesses. Being a “vice president” for, say, Ariix means exactly zip in the real world. It’s one of the reasons it’s so hard for full-on multi-level marketing people to get out of MLM. “Black Status Younique Presenter” is not going to get you a management-level job in a proper company.
Get the word out. If you are a student, or know students, warn them. And if you see these companies at a university job fair, let us know so we can call it out.